Plugging UK AD

70% of the Advertising Industry is based in London. This industry is recognized worldwide. Surprised? There is a lot more to know!

The UK regulates and controls broadcast advertising by voluntary self-regulation. This decision generates a lot of controversy due to the fact that many other countries are against it. They argue that self-regulation is not enough and that legal codes are necessary to provide audiences and consumers with good protection. However, the UK is a striking example of how well this method can work in comparison to the other ones available in the global market.

But UK advertising isn’t only famous because of its self-regulation, it was said to be the best advertising in the world. Regarding this subject, I recommend you to read this great article. The author also has a very interesting book called ADLAND which is worth reading.

If you are interested in numbers, graphics and money… well, you should definitely visit these websites:

• ADVERTISING INDUSTRY ASSOCIATION states that in 2008 the total UK Advertising Expenditure was £18.6bn but there are plenty other things to read in their report!
• Ad industry statistics are also important!
• The Guardian informs that “UK web ad spend 'to exceed TV in 2009'”, what do you think about it?