Plugging UK AD

Online resources are unlimited and, sometimes, it is difficult for the researcher to figure out if the information out there is useful or not. To make things easier for you, here are my major references for researching the Advertising Industry.

• AdBrands : you can see the last spots and what’s going on in adland worldwide.
  
  
• BrandTags: great website where you can participate in an active experiment in brand perception. It is a valuable source for branding and image perception. Love it!
  
  
• London Advertising: advertising agency who published their production costs.
  Check this video too!
  
  
• London Advertising also published a very interesting report about recession and how different countries and brands responded to it.
  
  
• ADVERTISING ASSOCIATION
  
  
• Adland: last news. Keeps you updated!
  
  
• The Guardian informs you what’s going on in UK’s adland.
  
  
• Advertising Standard Authority (UK regulator)
  
  
• Ofcom's report from 2004 about TV advertising market. It’s old but gives you an idea of the industry. (I haven’t read it all yet but seems interesting).
  
  
• Quick view of how many Ad agencies are here in UK.
  
  
• Adlatina: news and ad work.
  
  
• Brand Republic: news and blogs.

In all these websites you can find general information about the Advertising Industry in UK. Many of them talk about Ad spend and Ad awards. On the above list you can also find the UK Ad regulators that provide a broader idea of how the industry works. (further information about regulation can be found in: Clearcast and Digital Advertising).

Blogs are important sources too. Trends, opinions and interesting facts can be found there. Check this blog, for example.